Digital Marketing Solutions for Service Companies
Word-of-mouth and traditional marketing tactics can get attention for your local service-based business, but there’s no question that you need a winning online marketing strategy to start driving traffic and leads. Without a strong presence, you’ll be left behind – which is just what one Arcminute Marketing client faced this year.
Their website wasn’t attracting the right audience, and those who clicked through found it clunky. Did our digital marketing expertise overcome these challenges and reposition this brand online? Find out here.
The Impact of a Poor Website on Online Presence
What makes your website a “good” one? An outdated platform can’t offer an ideal user experience, and drives away business.
Attracting an audience requires a clean, modern site that clearly explains your deal. From a commercial perspective, great sites attracts traffic and turn casual visitors into interested parties. For customers, a good site is relevant and easily navigable.
Beyond this, however, is the importance of local SEO keeping your site in front of the people you’re actually trying to reach. No matter how well-designed, your site’s invisible without a solid search engine optimization strategy driving traffic and leads. When customers search, is your current site competitive enough to show up at the top of the results?
How Arcminute Marketing Helps Service Companies Generate Leads
When a local cleaning service came to Arcminute Marketing for help, the owner asked us, “Do you know how to get more leads for my business?” A tailored marketing plan was the answer, and the priority was addressing the muddled website and lackluster SEO holding the business back.
A comprehensive website redesign updated to a user-centric design that was easier for visitors to navigate, learn about core services (carpet and duct cleaning), and contact them. Combined with great local SEO and content marketing, the site occupied a better position on its journey to the top of search results.
Arcminute Marketing also developed a series of hyper-targeted service-based business ads like on Facebook and paid search, which attracted visitors that turned into leads and business growth.
Real Results for Service Businesses That Matter
At Arcminute Marketing, our goal is to increase our clients’ online visibility so they can grow and achieve their goals. Everything we do centers on delivering measurable results. For this client, that meant driving traffic and leads and booking more appointments for their services.
Our partnership delivered. Notably, the improved website design was faster, cleaner, and more user-friendly. When combined with strategic SEO and targeted ads, our client saw:
- A measurable increase in traffic
- Higher search rankings
- A stronger conversion rate
Thanks to a customized and very strategic plan developed by our experienced digital marketing professionals, the client’s online visibility started moving in the right direction. Whenever someone needs their professional cleaning services, one click gets them there.
Your Business Growth Starts with the Right Partner
As a business owner, you have a lot on your plate. It can be a full-time job all on its own to keep up with digital marketing and ensure your company is visible to customers in the right place at the right time. Fortunately, you don’t have to wing it – Arcminute Marketing can help.
With tailored marketing for contractors, nobody has to rely on cookie-cutter solutions. We work closely with clients to identify their challenges and goals and develop solutions to address them. How can we help your business thrive? Think targeted display, paid search ads, content that grabs attention, SEO strategies focusing on driving traffic and leads, and user-friendly website design – all from Arcminute Marketing’s experts.
Grow Your Service Business with Arcminute Marketing
If you feel like your company’s online presence isn’t living up to its full potential, you’re probably right. Why not let Arcminute Marketing develop a custom digital marketing plan? Let’s get you noticed by the right audience and drive measurable growth across key metrics.
Get started today by scheduling our free consultation or call at (734) 263-1890. We’ll show you how to transform your business’s website, SEO, and advertising into powerful tools for driving traffic and leads.
