Digital Marketing Services
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Why Digital Marketing for Local Businesses Is Important
In today’s competitive market, businesses can’t afford to forgo marketing efforts. Digital marketing for local businesses is the key to taking your business to the next level and opening new opportunities for operations.
Local businesses can have difficulties marketing while competing with larger businesses. This competition is why it is critical to distinguish your small business from others through marketing.
Good marketing can improve site visitors, generate new leads, and, most importantly, help boost sales. Arcminute Marketing is your trusted marketing partner for local businesses in and around Southeast Michigan.
WordPress SEO | Arcminute Marketing Solutions for Local Business Marketing
Arcminute Marketing should be your first choice when you need comprehensive digital marketing for local businesses. One-size-fits-all approaches to marketing can produce subpar results, so we take the time to get to know your company and brand to create a unique and engaging marketing strategy. Our approach to local business marketing can help your business grow and expand your digital footprint.
Do you want to revamp your digital marketing strategy? Are you tired of navigating the complexities of boosting online visibility on your own? Contact us online or call today at (734) 263-1890 to schedule a discovery call with our marketing team!
Local SEO | Boosting Online Visibility for Local Businesses
The vast majority of internet traffic goes through search engines like Google. SEO marketing takes advantage of this by creating compelling and engaging content to help your business services rank highly in search results.
Most small businesses rely on internet traffic and word-of-mouth advertising to get new clients. Local SEO utilizes strategic keyword and link placement in site content to capture search engine queries from locally targeted demographics. Improving search engine results means more people find your business when searching online.
Our SEO marketing services can boost your company’s online visibility, leading to more customers, brand awareness, and sales revenue.
Facebook Advertising | Targeted Reach and Engagement
Social media is one of the best avenues for digital marketing for local businesses as it provides an intimate and personal way to engage with target audiences. Social media posts, videos, and engagement events help create a personable and appealing brand identity.
Facebook advertising also allows for complex analysis and targeted marketing efforts. Advertisements can be segmented based on geographic reach, time of day, and customer interests. These market segmentation tools allow you to push advertisements to highly specific demographics, increasing the effectiveness of campaigns.
Social media marketing works with other digital marketing channels to increase brand awareness and drive traffic to your business’s webpage. At Arcminute Marketing, we can ensure your social media and Facebook marketing efforts deliver significant returns!
Display Advertising | Captivating Audiences with Visual Ads
Display advertising combines text and image formats to capture internet users’ eyes and get them to click. There are several forms of display advertisements, ranging from site banners and pop-ups to native and interactable ads.
Display ads require the interplay of text and image to be as effective as possible. At Arcminute Marketing, our display advertising strategy includes creating several versions of different visual materials to gauge the most effective way to generate user impressions.
Although display advertising typically has a lower conversion rate than other forms of digital marketing for local businesses, it is exceptionally good at building brand awareness, which can improve conversions at points further in your marketing funnel. The key is to serve high-quality and non-intrusive ads that are informative.
Paid Search | Driving Immediate Results for Local Businesses
Paid search advertising is a form of search engine advertising in which a business pays for promoted search results on Google and other search engines. Paid search advertisements appear near the top of search engine results and have a small green “Ad” next to them to distinguish them from non-paid results.
Paid search advertising is beneficial as the business only pays when a search engine user clicks on the ads. This paid search feature makes it easy to track ad impressions and conversions while only paying for the ads people see and click on.
At Arcminute Marketing, we combine paid search with other search engine optimization techniques, including PPC advertising and on-page optimization, to help you get better search results.
Streaming Advertising | Connect with the right audience
Streaming Advertising allows for the ability of precision targeting of your preferred audience, promotes increased engagement on platforms, and the ability to reach cord-cutters that no longer pay for cable. Additionally, there are advanced analytics to see how many viewers watched your ads.’
After recording a video, we schedule your ad and set your budget in the ads manager. Next, we determine your audience by the genre of content they watch, their interests, and their demographics. After, we measure performance with intuitive insight.
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Organic Social Media Content Publishing
While social media advertising effectively reaches new audiences, organic social media content publishing allows you to foster personal connections with your existing customers. At ArcMinute Marketing, we cultivate a relatable brand image for our clients, incorporating relevant topics and personal language into your posts to better engage with your audience. This involves finding out what matters most to local customers and adopting a tone of voice that reflects positively on your business.
