Understanding SEO
Do you want to maximize your digital marketing capacity but aren’t sure how to incorporate search engine optimization (SEO) best practices? If you’re wondering, “What is SEO?”, keep reading to learn why SEO is one of the most effective tools for online marketing and what it can do for your business.
Arcminute Marketing provides SEO services for businesses in Southeastern Michigan and beyond. We tailor our approach to your target audience to boost organic traffic and drive conversions, maximizing your budget, no matter its size.
What Is SEO?
When people search for a service or product, they will most likely visit the first few sites. Search engine optimization is a set of tactics to improve your website to make your website appear near the top of Google search results.
Applications of SEO in digital marketing include:
- Keyword research: You need to know what keywords your target customers are searching for, then use those keywords in your website content.
- On-site optimization: Your website should have functional links, informative pages that use your keywords, and no duplicate content.
- Technical tweaks: Search engines rank websites that load fast and have a clear page tree structure in the top results.
Once a prospective customer visits your site, your high-quality content communicates what your business can do for the customer. This process helps move them through the customer journey to get them closer to purchasing your service or product.
Significance and Function of SEO
While SEO’s first function is to increase website traffic, the benefits don’t stop there. Search engine optimization is also necessary for consistent and captivating branding across your website, social media, and email marketing.
Good SEO requires clear and engaging content to appeal to search engines. However, high-quality content also benefits customers visiting your website to show them how you can fulfill their needs. SEO is crucial if you want to increase web traffic and zero in on your target audience to attract leads that are likely to convert.
Truths about SEO and Choosing the Right SEO Plan
What is SEO? There are a lot of myths out there that can be confusing. Our experts at Arcminute Marketing bust two common SEO myths:
While it’s true that Google penalizes you if too much content is unoriginal, it knows you can’t completely avoid repeat content. The goal is to provide relevant information in a way that distinguishes you from your competitors.
Many people believe you can create SEO content and leave it forever. However, because Google’s algorithms constantly change and user behaviors continually evolve, SEO requires regular evaluation and updating.
To build a custom SEO strategy, it’s important to work with an experienced SEO agency that offers SEO plans that meet your business’s needs.
SEO Tools and Services
Search engine optimization uses a variety of tools to optimize content and track performance. At Arcminute Marketing, we use those tools to provide the following services:
- Keyword research to find the most relevant keywords that will drive the most traffic to your site.
- Content optimization to increase the rankings on search engines
- Monthly reporting on growth metrics and reporting
- Customer journey focused
- Tracking your competition and modifying our approach accordingly
As a top-tier SEO marketing agency, we use proven tactics and offer professional guidance to help you beat your competitors for the coveted top spots on search engine results pages.
Arcminute SEO Plans
We offer several different SEO plans, depending on your needs and budget. We personalize every plan to your industry. Our most popular packages include:
- Local: We publish across 40+ relevant directories, create monthly custom content, and report monthly progress.
- Foundation: We perform extensive keyword research, provide high-quality editing of your content, and monitor your biggest competitors.
- Aspire: In addition to all the above services, we publish new unique content and perform SEO audits.
In just six years, we’ve generated over 16,000 leads for our clients with these strategies! Find the best plan for your business and let our team help put it to work for you.
Your Journey to Better Online Visibility with Arcminute Marketing
Don’t miss out on all the benefits of expert SEO marketing. We’ve discussed, “What is SEO”, and now it’s time to act. If you want an SEO agency that offers cohesive digital marketing, increased brand awareness, and exceptional customer service, Arcminute Marketing can help.
When you’re ready to realize the power of SEO, contact us at (734) 263-1890 to schedule a discovery call.
