Small business marketing strategies are made up of a variety of channels. Small businesses have an array of tools at their disposal to attract and retain customers. You do not have to be a huge corporation to let local customers know about your local business’s great products and services!
Strategies like Local SEO, SEO, PPC ads, and social media marketing can all direct traffic to your business website. Once they are there, you can track visitors and target them at each “micro-moment” along the customer journey as they transition from awareness to curiosity to eagerness to do business. A digital SEO agency like ArcMinute Marketing can help you attract new customers and make sure they enjoy your website’s user experience.
These digital marketing services can convince customers to partner with your company and return the next time they are looking to make a purchase.
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SEO Market Analysis
Use Data to Understand Your Customer and Their Journey
Website data is a powerful tool your company can use to anticipate potential customers’ needs and questions as they weigh their options and consider whether to do business with you.
By implementing tools such as Google Analytics, you can track visitors from moment to moment by measuring data. Data includes examples such as how long they spend on web pages and how often they follow up by navigating to other pages within your site, known as their click-thru rate.
It is essential to monitor prospective customers and set defined goals on your way to the ultimate measure of your success—your conversion rate. This rate measures how often visitors become paying customers.
If your business could use a resource in tracking the right analytics, check out ArcMinute Analytics. Our one-stop digital marketing dashboard brings every channel of your marketing strategy together.
Improve Your Website User Experience (UX)
If your company needs a new website design, schedule a consultation with ArcMinute Marketing. We can design a WordPress website for your business that utilizes all the latest online marketing features.
Updating your current website can be an excellent marketing strategy that improves your user experience. It also helps your company attract more clicks from search engines like Google. This technique is known as search engine optimization or SEO. Fresh content and user-friendly technical changes boost your SEO and encourage search engines to list your company’s site more prominently in search results.
You can also consider publishing a blog and providing regular updates to address questions potential customers may have. This interaction is a fantastic way to boost your SEO and provide prospective clients with a positive brand experience.
ArcMinute SEO plans or website redesign can give your brand the edge in 2021.
Paid Search | PPC Advertising
Pay-per-click, or PPC advertising, allows you to target customers searching for goods and services in your area.
With PPC, you can advertise your company website at the top of search results related to your business. As the name suggests, you only pay when searchers click on your ad and visit your website. That means it is crucial to target appropriate keywords and market to people who are most likely to become new customers.
PPC advertising is a fantastic supplement to SEO content and can offer immediate results. ArcMinute is a Google Ads Partner, which means we can access resources that make PPC even more useful to your business. You can even request a PPC report for your business today!
Request your FREE SEO Audit
SEO Market Analysis
Advertise On Facebook
Social media offers exciting opportunities to reach consumers through advertising, engaging videos, and other strategies that attract customers. Your Facebook business page can connect your company to customers in your market, and Facebook’s subsidiary Instagram can also be a powerful marketing tool.
Updating your Facebook page is only the beginning. The platform also provides opportunities to purchase advertising. The right agency partner can help you create memorable ads that drive traffic to your website. Like SEO and PPC ads, your ads must reach your target audience and convert viewers into clients. Talk to an ArcMinute online marketing professional today to learn about options such as static ads, carousel ads, and videos. Even if those are unfamiliar to you, an experienced digital marketing agency like ArcMinute can help you examine your options and decide on an effective strategy for your business.
Schedule a Discovery Call With ArcMinute Marketing
ArcMinute Marketing specializes in connecting people with great brands that can provide the products and services they need. In the modern world, brands need to reach out to customers digitally to remain competitive.
ArcMinute is here to give your prospective customers a memorable introduction to your company. We employ tools such as SEO and PPC and can serve as a paid search agency to create a comprehensive digital marketing campaign. If you want your company and customers to get the most out of the experience, contact our team today!
