Streaming services are about to put the final nail in the cable coffin. As a marketing agency in Plymouth, we know how streaming ads can completely change the trajectory of a company’s advertising success. Keep reading to learn how to advertise on streaming services and why it’s one of the best business decisions you can make in 2025.
Why You Should Be Taking Advantage of Ad Targeting
Streaming devices like Smart TVs are the norm in many households these days. Therefore, it’s in your best interest as a business owner to capitalize on this trend for the following reasons:
- Streaming platforms are fantastic for advertising because they use advanced connected TV targeting technology to find viewers based on age, hobbies, and viewing habits. This allows you to narrow down your audience and reach the people who are already searching for you.
- One of the best things about running streaming service ad campaigns is the metrics you receive. You can get data like impressions.
Seven Steps for Creating Successful Digital TV Ads
1. Set Goals for Your Campaign
This step is very important because the goals you set now will determine your future ad platform, format, and budget. Be prepared to analyze and understand measurable metrics for streaming ads.
2. Determine Your Audience
When you can zoom in and focus on your audience, your ads will reach the right people and convert them into sales. Start researching your audience’s age, demographics, interests, and viewing habits.
3. Choose Your Platforms
Here are a few of the most popular streaming services:
- Hulu
- Disney+
- Paramount+
- Peacock
4. Make a Budget
How much are you willing to spend on your digital advertising strategy? Do you want impressions? How you answer these questions will determine your content.
5. Create Ads That Capture Attention
Keep these things in mind when planning your content:
- Short and sweet: Shoot for 30 seconds. Any longer, and you’ll lose attention.
- Focus on storytelling: Connect with your audience emotionally using humor, inspiration, and relatable scenarios.
- Choose the correct resolution: Make sure your ad looks great on TVs, tablets, and phones.
6. Launch, Refine, and Plan for the Future
Upload your ad and start tracking metrics like impressions.
Let’s Make Streaming Ads Work for Your Business
All of this can be a lot to manage and plan for a small business. That’s why you should work with a marketing agency like Arcminute Marketing. We know how to advertise on streaming services in a way that will grow your local business.
Our data collection tools give us information about viewer interests and demographics so you can be sure your ad reaches the right people. Along the way, we’ll manage your ad schedule and budget directly in the ads manager as we refine your campaigns to maintain the best results.
Ready to see how improving engagement with streaming ads can grow your local business? Book a discovery call with Arcminute Marketing today! Visit our website to get started.
