How to Take Professional Photos for Your Business Website
At Arcminute Marketing, we help clients across several industries enhance their digital marketing efforts. One of the biggest ways to get your message across is by having compelling, high-quality photos for your website. In this guide, we’ll explain how to take photos for your business website that align with your company’s goals and highlight your team as well as your products and services.
Learn essential business photography tips like the rule of thirds, photograph layouts, and more. With the right photos, you can easily elevate your website’s design and appearance.
Align Your Photo Efforts with Business Goals
If you’re wondering how to take professional business photos, the first step is to figure out the image you want to project. You should design your website so it highlights your business goals and introduces prospective customers to your brand.
Do you want to highlight the fact that you’re a family-owned and operated business? Include photographs of the family behind the operation. This shouldn’t be a personal photo from any family gathering, but rather a professional shot taken by a skilled photographer.
Schedule photoshoots with several picture ideas in mind. Business goals often evolve so your website design should follow suit. Keep your brand fresh and up-to-date by taking new photos for your website every six months.
Understand Basic Photography Rules
Do you want to know how to take photos for your business website that makes a powerful impression instead of being an eyesore? Website design experts urge business leaders to focus on basic photography rules when taking and selecting pictures to use on their sites. Some of these rules include:
- The rule of thirds which puts your subject in line with the intersecting spaces if you visualize a tic-tac-toe board inside the shot.
- Placing soft lighting around the subject so you can clearly see it in the picture.
- Focusing on one object or person within the photo to draw the eye and avoid distraction.
- Being aware of shadows if shooting with only natural lighting.
Following these basic principles can take your website to the next level.
Opt for Landscape Over Portrait
When learning how to take professional photos for a business, it’s essential to snap pictures with a landscape orientation rather than a portrait. Landscape-style photos have a longer width whereas portrait-style shots appear more vertical. The former allows you to showcase more subjects in your shot, such as your workforce gathering for a group photo.
It’s always safer to shoot photos with a landscape orientation because they’ll appear more versatile and work better with many website design layouts. Keep in mind that there are a few instances when it’s better to use a portrait orientation. You should only stick to portrait photographs if taking headshots of individual staff members but use a wider angle if photographing the exterior of your business.
Capture Photos of Your Staff, Products, or Services
You can use stock photos on certain pages of your website but never when focusing on your staff, products, or services. Let customers see what your business is all about by highlighting your team and the goods and services they provide.
Whether you operate a restaurant or retail store, customers want to see what you offer. Including photos of your most popular dish or signature item on your website will intrigue customers and encourage them to visit your business.
Say you offer home improvement services rather than a specific product. You can show before and after photographs that highlight the incredible work you do. Finally, include pictures of your staff to connect customers with your workers.
Send Quality Website Photos to Arcminute Marketing
Now that you know how to take photos for your business website, you can execute a successful photoshoot and highlight the photographs throughout your website. Arcminute Marketing clients can easily send their business photos to our team via a shared folder and our digital marketing experts then strategically apply them to their websites.
If you have questions about the process or are interested in partnering with Arcminute Marketing for your digital marketing needs, give us a call today at (734) 263-1890 and discover how you can transform your website with our help.
