The Impact of Website Structure on Customer Engagement
Are you looking to increase customer engagement on your website? Don’t overlook the importance of website structure in turning your viewers into customers. Keep reading to discover everything you should know about how the structure of your website improves engagement.
With over 400,000 words published in just six years, Arcminute Marketing, LLC, is your source for everything digital marketing. We help businesses optimize the structure of their websites. When users can easily navigate everything from “About Us” pages to specific services, they’ll happily buy whatever you’re selling. Optimize your structure today and see the results.
Understanding Website Structure
Many business owners overlook the importance of their website’s structure when optimizing its content, but structure is an important factor for two reasons.
First, the structure creates a more enjoyable experience for the visitor and makes it less likely they’ll find someone else to meet their needs. Secondly, structure is a major component of ranking high in search engines.
Arcminute Marketing, LLC, has extensive experience in optimizing website structure in the following ways and more:
- Arranging web pages in a user-friendly way
- Streamlined navigation menus
- Ordering content in a way that flows logically
- Optimized URLs
- Removing irrelevant content
- Creating relevant backlinks
The Role of Website Structure in SEO
As a WordPress SEO Agency, Arcminute Marketing, LLC, knows the nuances of how website structure improves search engine rankings. When we optimize your website, it improves your ranking on Google and other search engines in the following ways:
- It helps search engines understand your website. Google looks for clear and relevant content when it indexes your site.
- Proper structure helps search engines easily move from one page to another, making it more likely to suggest the appropriate pages to the interested user.
- Finally, it helps Google know the importance of each page so users visit the best content.
Importance of Website Structure for Small Businesses
As a small business, you know that every sale matters, which is why you want to maximize the conversion rate of people visiting your site. At Arcminute Marketing, LLC, we commit to providing users with the best website experience so your small business can succeed.
While your customer’s experience remains central to your success, it means nothing if it doesn’t drive sales.
The amount of time a user spends on a website directly correlates with how likely they are to purchase your product or service. Knowing that engagement that drives sales helps streamline your sales funnel.
How Website Structure Drives Customer Engagement
Why does increased engagement and duration produce higher sales? The answer centers around how little threshold users have for enduring frustration while they search for what they need.
Users visit websites because they need something. Whether it’s an answer to a question, a specific service, or a product they want or need, they’re looking for you to solve a problem.
If your website is frustrating or difficult to navigate, you’re adding to the problem rather than solving it. A well-organized website decreases the likelihood they’ll look to your competitors for what they need.
Arcminute Marketing | Your Partner in Website Optimization
How can Arcminute Marketing optimize your website? We offer the following services and more:
- Entering your business on SEO directories like Google My Business or Yelp
- Optimizing your SEO on a WordPress website
- Digital marketing campaigns, including Facebook, paid search campaigns, and display ads
We work hard to respect your budget and provide customized solutions that won’t break your bottom line. Regardless of the amount you spend with us, we’re confident you’ll gain a return on your investment. To date, we’ve generated over 16,000 leads for local businesses.
Why Choose Arcminute Marketing for Your Small Business WordPress Website
If you want your profits to soar, the best small business WordPress website optimizes your chances of increasing your profit and scaling your business. So, what makes Arcminute Marketing, LLC, your best option?
We use WordPress because it provides a user-friendly interface without sacrificing an extensive array of options for customization. From a digital storefront to scheduling your services, WordPress has a plug-in for every need.
To learn more about how Arcminute Marketing, LLC, can help you grow your business and optimize website structure, contact us at (734) 263-1890 or schedule a discovery call today.
