Come with a List of Goals for the Next Period
One of the most essential parts of a monthly marketing meeting is goal setting. Setting goals refines your marketing efforts and sets you up for success by getting everyone on the same page and establishing the benchmarks to gauge your success.
Keep marketing efforts on track by setting goals for the upcoming period before the meeting. A specific list of goals can help guide content creation and marketing efforts to establish priorities. During the session, work with your team to refine objectives, develop project plans, create a content publishing calendar, and discuss specific ideas and strategies.
Discuss What’s Been Working and What Hasn’t
Discussing what’s working and what isn’t helps measure progress. A detailed report of your digital marketing efforts helps identify areas for improvement and shows what’s working. Take time to analyze website traffic, phone calls, social media engagement, and other metrics to understand how well you’re reaching your audience and gaining customers.
Using data contained in web analytics reports influences your company’s strategy for the upcoming period. All the information has a place along the customer journey; discussing it during the monthly marketing meeting supports effective messaging targeted to customers’ needs.
Share Your Voice
When you outsource your marketing, the creative team must understand your company’s voice and brand identity. When the writers and content production team know who you are, they’ll be more successful in creating authentic content that accurately reflects your company. Share resources, content, and materials you think have been particularly successful, or a short Loom video where you discuss your brand identity.
Brainstorm New Ideas for Marketing
Brainstorming new ideas should be an exciting and enjoyable part of any monthly marketing meeting. It’s an opportunity to get creative and share ideas for blogs, service pages, social media, and other content that engages your audience and converts them into customers. We create content based on relevant search topics, customer questions, and more, but we also want to hear client ideas.
One source of content ideas is client social media. Micro-content like Instagram Reels, for example, can inspire longer-form content.
Spend some time during the monthly meeting reviewing your recent social media content and brainstorming ways to expand on it and add it to the marketing strategy. Review content from other brands — especially viral content — for inspiration, too.
Ways to Keep Your Website Up-to-Date
Your business’ website is critical to SEO marketing and needs to stay up-to-date with fresh content. Using the right language can influence customer engagement and create a positive experience for your customer at every stage of the buyer’s journey. Much like you would train employees in new systems, products, or policies, you need to keep your customers informed and up to date on the latest news from your company.
This means making regular updates to your site. Adding new images, information about new team members and events, and calls to action can significantly impact results. Use the data in your analytics report to identify pages that need attention or refinement, so the site is as engaging as possible.
Assign Tasks to Each Member of the Team
Once you determine the marketing plan for the upcoming period, assign tasks to team members, both in-house and from your marketing partners. A defined process for creating content and making website changes ensures the plans you make at a monthly marketing meeting don’t fall through the cracks.
Assigning tasks also ensure you remain on track toward your digital marketing goals. Clear assignments helps keep the team organized, establishes accountability, and prevents confusion and lost opportunities. Some tasks to assign include posting and engaging on social media, requesting customer reviews, and providing customer service.
Schedule a Strategy Session with Arcminute Marketing | SEO Agency Plymouth, MI
If your business needs help planning monthly marketing meetings or you are searching for a SEO agency near Ann Arbor, contact us at 734-359-7147 to speak to a marketer today. Our SEO agency in Plymouth, MI has the skills and experience to help your business thrive. Our in-depth knowledge, marketing techniques, and a team of talented content creators and strategists can help connect your local business with customers and most importantly, grow your business. We look forward to working with your team.
