What is STP Marketing?
Finding the right target audience presents a challenge for many business owners without a local STP marketing strategy. Countless companies bombard people with endless advertisements, but the audience ignores or even rejects these marketing efforts outright.
One solution is to target local markets instead, generating interest on a localized scale. Below, Arcminute Marketing demonstrates how to harness the STP marketing model to work for your local business in this regard. It uses effective segmentation, targeting, and positioning in marketing to improve your local SEO and earn customers and business.
How Segmentation in Hyper-Localized Marketing Works for Your Business
The first part of developing a STP marketing process for hyper-localized marketing is to embrace segmentation. You have an audience you want to connect with, but how can you hook them?
- Location: Targeting a specific area involves using location keywords like the city, state, and county names
- Demographics: Sex, age, or economic status could influence the people who show interest in or purchase your products or services. For example, keyword descriptors like “luxury” may attract people with higher incomes. Typically, “shoes for women” will attract female customers.
- Behavior: Do you know how your customers make purchases? What thought process do they use to choose a new product or service? Use that information to inform your strategy.
- Psychography: Identify your audience’s preferred lifestyle, hobbies, and habits to understand their interests. Start by using an SEO strategy that uses keywords connected to them in various ways.
Targeting Your Local Markets With Engaging Material
Once you’ve identified various potential customer characteristics, you’ll choose the segments to whom you want to market. You’ll then start to define the approach that attracts their attention (targeting), with most successful campaigns use the following:
- Go big. A reasonably sized segment will have enough money to spend on your product or service. An undersized segment won’t produce optimal results for sales or brand visibility.
- Go wide. Create diverse segments with few similarities. Multiple segments that mirror each other needlessly duplicate your efforts and gobbles resources.
- Go informed. Managing legal or cultural differences between your brand and intended customers is important. Businesses also target audiences across state or county lines, which will lead to law changes and more.
Positioning Your Business in a Local Market
The final step of STP marketing would be learning where to place your efforts and products or services. Positioning refers to how you use data from your targeted segments to inform your marketing efforts.
For example, you might explore the best communication methods to reach and engage each audience segment. When you correctly position your product or service, you check the following:
- Advertising: Do people you want to sell to go to platforms to find information? Position your marketing efforts in these spaces.
- Vernacular: Many communities have a unique communication style, which should be apparent in your advertising.
- Presentation: What graphics, colors, and photos catch the segment’s attention? How can visuals communicate more effectively?
Building Strong Relationships With Your Audience
The STP marketing approach underlines the importance of building a lasting relationship between your brand and its customers. Segmentation, targeting, and then positioning your business magnifies a certain demographic and how your product or service will fit into or improve their daily routine. You then finetune the materials and promotional vehicles you’ll use to begin the relationship with your preferred audience.
Our expert marketers at Arcminute Marketing can’t overstate the importance of long-lasting relationships between a brand and its customers. These relationships could preserve a company’s vitality and ensure its customers get just what they need. By using the STP marketing process, you’ll nurture endless relationships with local and digital customers alike, which should grow your customer base and cement these crucial relationships.
Arcminute Marketing | Elevating Your STP Marketing Efforts
Our experienced marketing professionals at Arcminute Marketing can harness the full power of segmentation, targeting, and positioning in STP marketing. Put the process to work for your business. Whether you want to grow your local customer base or enjoy more productive engagements with customers digitally. With us, you’ll always find a strategic solution.
Schedule a discovery call or contact us at (734) 263-1890 with Arcminute Marketing today to learn more!
