If you’re a GM dealer in the United States, you have a range of approved GM Website providers on hand. If you’ve missed the deadline to select your preferred partner (December 4th, 2019), you can still switch companies after the first 90-days of enrollment. Dealers who did not select a specific partner will be automatically enrolled in CDK Plus for the first ninety days.
GM Dealer Digital hosted a series of Digital Summit events throughout 2019. The purpose was to educate dealerships on potential website provider options. As an automotive paid search agency, we keep a close eye on the latest developments in automotive digital marketing trends, uniquely positioning us to consult with you on your best options.
GM Approved Website Providers
Up until now, GM has exclusively offered Sincro (CDK Global) as a vendor for websites. Calls for options and more competition has fueled the decision to open three GM-approved website provider additions: Dealer.com, DealerOn, and Dealer Inspire.
Sincro (Formerly CDK Global)
Sincro, formerly CDK Global, is the traditional website provider of GM and its dealerships. The company offers customizations and image-heavy content production tools to attract new customers. You have access to bespoke customer incentive tools integrated into your site, and easy access to current promotions and deals.
Due to CDK Global’s longstanding partnership with GM, it has unique insights into the needs of GM dealerships and customers. Other providers were implemented at the request of some unsatisfied GM dealerships, but Sincro, formerly CDK Global, is the most experienced GM-approved website provider in the industry.
Dealer.com
Dealer.com is another dealership-specific web builder that is now approved by General Motors. This provider aims to create the shortest path to customer engagement through beautiful website design, advanced technology, and strategic content.
Dealer.com partners also benefit from an in-house marketing platform and other managed service plans. Dealerships may choose from multiple digital showroom packages to suit their specific needs and budget.
Dealer Inspire
Dealer Inspire is a website designer focused on high-performance websites built for the modern era and the modern car buyer. If you’re looking to improve your current website page speed and increase organic traffic, Dealer Inspire is ideal.
Dealer Inspire websites also come with powerful customization tools so your team can easily update and build upon your website from the first day, no coding required. Drive customers from search engine to signature with this premier GM approved website provider.
DealerOn
DealerOn offers users access to elite web design packages. If you purchase a premium package, you’ll benefit from world-class SEO tools and lead generation channels. The company has verified testimonials and data regarding its ability to significantly increase lead generation for its clients.
Additionally, DealerOn promises top-notch customer service. Take advantage of ongoing site optimizations, digital marketing strategy, best practices consulting and more.
Take The First Step In Improving Your Dealerships’s
Digital Marketing Strategy
Automotive Digital Marketing Services
As digital marketing for automotive becomes more competitive, it’s vital for your dealership to have an online presence. This goes beyond building an impressive website. What is your dealership doing to continue to grow? Below are the automotive digital marketing services your dealership must also invest in to drive traffic to your new website.
Paid Search (PPC)
Pay-per-click (PPC) marketing is a cost-effective method that requires you to pay only when someone interacts with your brand. Paid search allows you to target in-market buyers so you only pay for well-qualified traffic.
SEO
Search Engine Optimization, or SEO, incorporates techniques like technical optimizations, geographic targeting, keyword implementation, content creation, website development, and competitor tracking. Implementing these strategies helps to increase website traffic, conversions, and ultimately, sales opportunities.
Local Search
Conducting a localized search is generally the last step before a customer visits a dealership. Local directory management uniformly publishes your business information across the top local internet directories consumers use when looking for a dealership. If you’re looking to target customers in your area, local search is a must.
Display
Display ads are an effective way to advertise your dealership on popular sites across the internet. By targeting in-market buyers, display services ensure that when they’re ready to buy, your dealership is top of mind.
ArcMinute Marketing: Connecting Dealerships with Car Buyers
The success of your dealership relies on your connection with vehicle buyers. At ArcMinute Marketing, our multi-channel approach to digital marketing connects you with motivated local buyers using effective marketing tools in line with OEM guidelines. See our results by checking out this Automotive Paid Search Case Study.
If you’re interested in learning more about GM website providers, and how ArcMinute Marketing works alongside them, we encourage you to get in touch. Contact us directly at 734.359.7147 or follow the link below to schedule a demonstration.
