In the constantly changing automotive industry, a fantastic business model needs to be partnered with a proactive digital marketing strategy in line with today’s customer trends.
Dealerships seeking to stay competitive should explore automotive digital marketing agency options available in their local market or through OEM programs.
Digital Marketing Strategies for Dealerships
Incorporate these elements into your automotive digital marketing strategy for your dealership to reach its highest potential:
1. Follow the Customer Journey
Put yourself in your customers’ shoes and take their perspective into account. Focus your marketing message around key questions that arise throughout the car buying process.
We recommend studying up on Google’s Automotive Micro-Moments to gain a better understanding of the oppportunities available throughout your customer’s journey.
2. Practice Consistent Branding
Make sure your branding is consistent across all channels, including social, paid search, landing pages, and other traditional mediums. It will present a clear, uniform idea of your dealership’s identity and voice to help build brand recognition and consumer confidence.
Proper branding is one of the simplest aspects of a solid automotive digital strategy. The first place you should start is with local search services which allow customers to find your dealership when it matters most: when they’re ready to buy.
3. Segment. Target. Position.
Properly segmenting your audience organizes in-market customers. Strategic targeting saves time and money by speaking to the right person at the right moment. This allows you to position your message with the right call to action.
4. Retarget Website Visitors
The average shopper visits 5.5 websites before making a purchase. Retargeting wins back visitors in the midst of shopping around, using cookies and ads to remind online customers of your business.
5. Make Decisions Based on Data
Making decisions based on solid data is the safest way to manage a sound automotive digital marketing strategy. You need to understand automotive paid search KPI’s like cost per click, click-through rate, and conversion rate.
Auto Dealership Marketing Trends
Professionally managed automotive digital marketing services quickly boost your dealership’s reach. However, if you want to remain truly competitive, you must also stay on top of the latest auto dealership marketing trends. Consider implementing the following items into your strategy as well:
Voice Searches
A significant percentage of customers use voice search technology when looking for a dealership. Make sure your automotive SEO strategy includes optimizing keywords and phrases for searches using voice assistants.
Transparency
Transparency is the most effective way to build trust between you and your customer base. Be upfront about all aspects of your dealership, including fees, policies, and business practices that affect their buying decisions.
Customized Communication
If you want to build an instant connection with your audience, be sure to use customized communication links via messaging apps or personalized emails. It’s the most effective way to make your customers feel like valued individuals that are part of your dealership family.
Your Automotive Digital Marketing Partner
ArcMinute Marketing is committed to helping dealerships improve their performance on search engines. With our winning paid search campaigns, strategic content implementation, and customer journey focused marketing, we’ve helped dealerships just like yours earn better quality leads.
If you’re interested in partnering with us to take your dealership’s digital marketing strategy to the next level, we encourage you to browse our automotive paid search services and then contact us directly at 734.359.7147 or follow the link below to schedule a demonstration.
