When you invest time and energy into your business website to attract customers, you don’t want to lose them with a site individuals with disabilities can’t access. As such, Arcminute Marketing has partnered with accessiBe, a web accessibility solutions provider with the knowledge and tools your business needs for a website everyone can use.
Accessibility ensures websites are inclusive and usable. From using dyslexia-friendly fonts to including photo descriptions for text readers, accessibility solutions also ensure your site complies with legislation like the Americans with Disabilities Act (ADA). Read on to see how we highlight the importance of web accessibility and how accessiBe helps businesses.
The Importance of Web Accessibility Solutions
Web accessibility means making it possible for individuals to independently use your site; for example, using clear fonts to help visually impaired individuals and subtitles for the hearing impaired. AccessiBe’s mission aims to make it possible for businesses of any size to develop compliant and inclusive sites, regardless of talent and budget constraints.
Making your site inclusive and welcoming to everyone ensures your business meets applicable legal requirements. ADA requirements apply to all companies, and although the law does not explicitly mention websites, the Department of Justice designates them as public spaces that must adhere to the act’s provisions.
Making the Internet Accessible Is a Top Priority
The internet plays a critical role in everyday life, but for the millions of people with disabilities, using it isn’t always easy. For instance, screen readers for the visually impaired require text descriptions on images so users know everything on the page. Non-accessible sites keep users from finding what they need or want, forcing them to seek friendlier alternatives.
AccessiBe’s vision is to create an equitable, inclusive, and accessible internet that everyone can use. With technological solutions, they simplify website accessibility and achieve website ADA compliance, benefiting both businesses and users.
Technology Is Key to Scalable and Affordable Accessibility
Accessibility standards and requirements constantly change, and keeping up remains a challenge. In particular, for small businesses with limited resources, scaling accessibility is often expensive and time consuming, but accessiBe addresses this issue via automation and AI technology. Their solution automatically scans sites every 24 hours and compares content to the most current accessibility standards, then remediates the problematic code.
By investing in a powerful web accessibility solution built on cutting-edge technology, any business can maximize accessibility without compromising website quality. Even as your business grows, powerful AI solutions can help keep it compliant.
Addressing the Web Accessibility Gap
Accessibility is a fundamental civil right that extends to the Internet. Despite an increasing understanding of the need to make websites more user-friendly to people of all abilities, there’s still a big gap between accessible and non-accessible sites, so some individuals don’t get the most from their web experiences.
AccessiBe takes what was once a complex and expensive undertaking and makes it more user-friendly and affordable by using AI to streamline and scale the process. Businesses don’t have to bear the entire burden of awareness and expertise thanks to a streamlined and simple, fully automated solution.
The Unstoppables—Raising Awareness for Disability, Accessibility, and Inclusivity
The best way to make a website inclusive involves seeking feedback from the people using it. AccessiBe relies on the Unstoppables, a group of individuals with disabilities who provide insights and help raise awareness about disabilities, accessibility, and inclusivity. The Unstoppables live with various physical, cognitive, and sensory disabilities and collaborate to promote an overall cultural shift towards a more inclusive society—which includes making websites more user friendly for everyone.
With help from the Unstoppables, we can show what’s possible without barriers to accessibility.
Arcminute Marketing and accessiBe
Accessibility isn’t a “nice to have” element of your business website—it’s a must-have. A well-designed, accessible site not only keeps your business out of legal hot water, but it also increases your customer base and creates a positive impression of the business. Partnering with accessiBe makes it easy to achieve this goal with a robust AI-driven solution that eliminates the guesswork and expense of keeping your site updated.
Consider making accessiBe your trusted partner in making the internet a more accessible and inclusive space for everyone. Check out their website today to learn more about how to enroll and make your online presence ADA compliant or request a consultation.
