Even if you have the world’s best website—it’s meaningless if people don’t see it. However, if you’re a local business, you also don’t want to implement marketing that targets people halfway across the country. SEO services for small businesses are vital for success in the digital age.
A custom, targeted approach to online marketing can ensure that you get quality leads, improve your revenue, and can take your business to the next level.
Our team at ArcMinute Marketing can help you get valuable and useful results from your SEO efforts. We leverage the power of SEO to maximize your impact on your desired audience without wasting money on extras that don’t benefit your bottom line.
Request your FREE SEO Audit
SEO Market Analysis
Steps To Take To Increase SEO Results
Track Your Site Analytics
It’s crucial to establish a baseline for your site’s current performance before making improvements. Google Analytics is an incredibly useful tool that will help you measure your site’s performance in terms of views, click-thru rates, and more.
It’s also useful to have an all-in-one analytics solution that can track every aspect of your marketing strategy, including SEO and referrals. Once you know what your current performance looks like, you’ll know how to use search engine optimization to target the weak points in your current strategy.
Identify Target KPIs
Pages and websites serve different functions depending on where they are in the marketing funnel. While it’s good to keep an eye on most metrics, it’s also important to identify exactly which metrics are important at a particular time.
For instance, pages-per-session is a great measure of consumer engagement and brand awareness but may not help convert leads into sales. Some of the most common key performance indicators that can indicate the health of your SEO strategy include:
- Conversion rate
- Time on set
- Keyword rank
- Website visitors
- Click-thru rate
Optimize Your Site
In addition to content, you can increase SEO with some relatively simple changes. Make sure that your:
- Headers include your target keywords
- Images have proper descriptions and are the correct quality and size
- The website is easy to crawl and contains numerous inbound and outbound links
Identify Low-Performing Pages
Every website will have pages that don’t perform as well as they should. As trends change, even high-performing pages may drop in popularity and performance. It’s worthwhile to revisit these from time to time.
In general, you can identify low-performing pages by the following characteristics:
- Low word count or light on valuable content
- Low organic traffic
- Few or no backlinks
- A low number of social shares
Once you’ve identified the areas that need work, you can improve them with higher-quality content that is engaging and interesting.
Create High-Quality Content
If you’re considering how to increase search engine optimization results, your first step should always be to look at your content. One good way to quickly generate good content is to develop it around a primary keyword and several secondary keywords.
Having a primary keyword allows you to develop a consistent framework to create engaging content around. You can follow up your primary keywords with smart secondary keyword choices that use question indicators to boost your SEO.
For example, instead of just having ‘increase SEO’ as your secondary keyword, you should answer a question that a potential client may have, like “how to increase search engine optimization“. If the mere mention of keywords sends you into a blind panic, why not hire a digital marketing agency in Livonia, MI, to do all the hard work for you? We’re always here to help.
Request your FREE SEO Audit
SEO Market Analysis
ArcMinute Marketing | Helping Increase Search Engine Optimization Results | Livonia Michigan Digital Marketing Agency
You may think that SEO services for small businesses are expensive and out of your reach. However, at ArcMinute Marketing, we’ve shown plenty of small businesses that SEO doesn’t have to be expensive to be effective. If you find yourself wondering: how much do digital marketing agencies charge for SEO, don’t hesitate to get in touch.
Contact us today at (734) 263-1890 or request a discovery call to see the difference working with one of the top digital marketing agencies in Livonia can make for your business. Our team can help you rank better in search results, get your business on Google Maps, and establish yourself as a local leader.
