People’s attention spans are relatively short nowadays. As a business owner, you need your business to stand out from competitors to gain and retain clientele and ensure success. Not knowing how to attract customer attention at each stage of the buying process can make it challenging to accomplish that goal.
Arcminute Marketing is a marketing agency in Plymouth, Michigan, with years of experience helping local enterprises get the online visibility and influence they need to grow their audiences. Consult our post below to learn the best opportunities to get the attention your company needs to thrive.
Top Opportunities To Get Attention From Customers
The ultimate goal of any business is to secure a sale and turn the consumer into a loyal advocate for the brand. Completing a sales transaction is relatively straightforward, but if you want to retain your customer base, you have to pay attention to the entire journey process, including:
- Awareness
- Consideration or evaluation
- Retention
- Advocacy
You have opportunities to get people’s attention in each stage of the journey, increasing the chances of brand loyalty. Here’s how.
1. Awareness Stage | Discovering Your Brand
The first stage in the journey is awareness, where a prospective customer learns about your brand, services, or products. Marketing is integral to this phase; many brands garner attention through paid online advertisements, television commercials, and social media engagement.
It’s usually at this point that people have a problem and need a solution. Although getting people to focus on your business is important, you don’t want your marketing to be overly heavy on branding.
Consumers will consciously and unconsciously ignore marketing if they feel it’s too forceful or persuasive. Still, branding is important, so stay true to your company’s message and display its logo while centering your marketing campaigns on the value your service offers the public.
2. Consumer Engagement | Building a Connection
The consumer likely has multiple would-be solutions for their problem. They’ll compare companies’ offerings, customer reviews, and missions to determine which business suits their needs. This is the perfect opportunity to alert prospective customers of sales, promotions, and deals you might offer.
Let’s say a prospective client is seeking a product from two companies that sell similar items. Company A has the item at a 25% discount, and Company B is so confident in their goods that they have them at a higher price point with no promotions. Which one do you think the prospective client will choose?
3. Evaluation of Goods and Services | Weighing Your Options
In the decision stage, the consumer evaluates all the information necessary to make a purchase. Depending on the product or service, this process could take minutes or days. Reward your patrons for choosing your business by making their sales transactions seamless and stress-free
4. Purchase | Making the Perfect Choice
One of the key aspects of learning how to attract customer attention is knowing how to provide excellent customer service, even during the purchase stage. Memorable customer service leaves a strong impression on consumers. Personalized offers, details on new products, and courteous, professional behavior are examples of stellar customer service.
5. Post-Purchase | Staying Connected After the Sale
If you garner enough attention from your patrons in the first four stages, they’ll likely become loyal customers who will advocate for your brand. That means they’ll refer your business to others and continue buying from your enterprise.
Getting customer feedback about their experiences can help solidify their loyalty and strengthen your business. The information will tell you which aspects of your business benefit consumers and identify areas for improvement.
Let Arcminute Marketing Help You Make the Most of Your Customers’ Buying Journey
Capturing customers’ attention isn’t just about raising awareness and visibility for your brand. To foster consistent sales and brand loyalty, you should know how to attract customer attention while encompassing every aspect of the customer journey. This includes everything from your business’s interactions with consumers to how you plan marketing campaigns.
If you’re ready to gain more attention from target audiences, turn to Arcminute Marketing, one of Plymouth, Michigan’s top digital marketing agencies. As experts in the field, we know how to drive online traffic to local businesses in Southeast Michigan, using everything from customer journey maps and social media management to local SEO. Call (734) 263-1890 today to schedule a consultation.
