Why Local Businesses Need To Pay Attention To Digital Content Distribution

The Importance of Digital Content Distribution for Local Businesses

An increasing number of consumers rely on online resources to find answers to their questions or needs. Whether they use their mobile phone, computer, or another device to search, target audiences need valuable content. Among the top sources are social media, Google searches, and blogs.

Small businesses must know the most effective ways to market in order to compete. Digital content distribution is crucial for creating brand awareness to gain customers and increase your bottom line.

Creating brand awareness through digital content helps your target audience find your business and get the answers they need. Consumers won’t know how to find your company without a clear content strategy. 

A well-developed content marketing strategy is vital to compete against the competition and get your market share. Uploading content to Instagram, posting blogs on your website, and supplying and distributing eye-catching content can significantly increase your SEO ranking, traffic to your website, and sales.

Why Businesses Should Focus on Content Creation and Digital Content Distribution

Businesses should focus on content creation and digital content distribution to maintain and increase their return on investment (ROI). Your company receives different benefits depending on the platform.

Understanding the types of media platforms and their advantages is crucial to strategic content distribution.

• Owned media: Owned media platforms are the channels your business controls, such as social media accounts, a company website, or blogs. These platforms help form and maintain long-term customer relationships. Businesses control all distribution tasks.
• Paid media: Businesses pay to access paid searches, display advertisements, and acquire sponsorships to create awareness and get more earned media (see below). These platforms provide immediate leveraging, control, and scalability.
• Earned media: Earned media platforms leverage customers as a collective distribution platform. Word of mouth, creating buzz about trending topics, and going viral are the most trusted methods for generating sales.

The Different Platforms To Distribute Your Content

Several platforms are available for digital content distribution:

• Social media platforms: Facebook, Instagram, Twitter, and LinkedIn are some of the top platforms for reaching specific audiences. Social media offers flexibility for casual approaches or more professional tones.
• YouTube: YouTube is the top video platform for online marketing. Alternatively, businesses can embed videos on their website to improve SEO. 
• Email: HubSpot, Mailchimp, and Constant Contact simplify earning contact information for newsletter and marketing email distribution. Arcminute Marketing works with companies that use HubSpot.
• Google Business Profile: This essential tool puts your business at the top of Google searches and allows potential customers to find contact information and directions to your physical location. Our SEO service includes optimization for this platform.
• Niche platforms: Networking groups, forums, and other network platforms create awareness. Local businesses can distribute to members of their chamber of commerce.

Reach More by Using Multiple Platforms

Using multiple platforms to distribute digital content can significantly increase your business’ success. The more media you utilize, the more people you’ll reach. A more extensive reach increases the chance for members of your target audience to discover your content. Frequent distribution helps maintain and improve these chances.

Valuable content can be highly rewarding to target audiences and your company. Quality content deserves distribution through which your target audience and others can find and share it easily. Uploading content to your website isn’t enough—you must also alert your audience to its existence.

It’s necessary to meet daily social media users where they are. Whether you share professional pieces on LinkedIn or post educational YouTube videos, uploading content where users will likely see it is a critical step. Your business will have better chances of meeting many different demographics and engaging them with valuable content.

Digital Content Distribution Strategy | Arcminute Marketing

At Arcminute Marketing, our professionals provide local businesses with content creation and digital content distribution services to improve brand awareness and connect with target audiences. We understand the importance of strategic content distribution and offer years of expertise regarding owned, paid, and earned media.

Arcminute Marketing is a leading SEO content marketing agency in Plymouth, MI. Contact us directly to discuss your digital content distribution strategy, or schedule a discovery call to learn more. Call to speak with a marketer today at 734-359-7147 or request an SEO audit.