What Is Content Marketing?
Content marketing uses created content, such as blog posts, videos, podcasts, and other media, to attract and engage potential clients and retain existing ones.
When done correctly, content marketing can offer many benefits, including:
- Increased online visibility: People use the web to research particular topics, and if you have the answer they need, you’ll receive more visits to your site or social media account.
- Improved brand image and authority: High-quality content can cement your reputation as a thought leader in your industry, fostering trust and respect.
- Better customer retention: Creating a constant stream of reliable, informative content will keep existing customers engaged and interested in new developments within your organization and the industry you serve.
How Is Content Creation Different from SEO?
Search engine optimization, SEO, is a vital aspect of any digital marketing strategy, as it controls how many people see your website on a Google search. A large portion of SEO relies on creating high-quality, authoritative content, but content creation is only a subset of SEO. A good SEO strategy will also include other factors, such as:
- Website design: It’s vital to have a mobile-friendly website that is snappy, responsive, and meets the user’s needs.
- Inbound links: A large part of a search engine ranking is the “authority” of a particular site or its usefulness and reputation. Having other sites link to your content is an essential factor in increasing your authority.
- Keyword research: Finding the perfect terms that people will use to find your website and incorporating them naturally in your content.
Other Digital Marketing Strategies to Consider
While any Plymouth, MI, digital marketing agency will tell you that content marketing is essential to your SEO success, remember that it’s part of a wider strategy. Other digital marketing strategies that synergize well with content marketing include:
- Social media marketing: You can use social media channels to funnel potential leads to your high-quality content. You can also use content marketing to improve your social media posts and provide a unified brand message across all your marketing channels.
- Pay-per-click advertising: PPC is a great way of generating leads with almost immediate results, but failing to convert leads can lead to a low ROI. Good content ensures that you convert leads and keep your PPC cost-effective.
How Can I Do Content Marketing for My Business?
Good content can elevate your current marketing strategy, but as any experienced SEO agency will tell you, it’s much harder than it looks. Poor quality content can do more harm than good, which is why it’s essential that you allocate enough resources to ensure that you can generate high-quality content on a regular schedule.
Content creation for local businesses is about more than just writing a few articles — it must fit in with your overall SEO strategy without becoming expressly written for Google’s algorithm. A few tips to keep your content on the right track include:
- Write for people first, algorithms second.
- Structure for readability and flow.
- Get feedback on the tone and style from colleagues, family, or friends.
How Arcminute Marketing Creates High-Quality Content for Businesses
Unfortunately, content creation for local businesses isn’t easy and requires a significant investment in time and resources, even when working with a premium Plymouth, MI, marketing agency like Arcminute Marketing.
At Arcminute Marketing, our general content marketing steps include the following:
- Identifying your target audience to ensure you have the right messaging for the demographic
- Conducting keyword research to make sure your content is relevant and useful to what people search for
- Allocating resources to content production, such as in-house writers or contract freelancers
- Creating a content schedule that maintains a high activity level without sacrificing quality
- Creating high-quality content following SEO principles and uses best practices
- Promoting your content to the target audience via social media or PPC
- Measuring results and making adjustments for increasing ROI
Content Marketing for Local Business | Arcminute Marketing | Plymouth, MI, Marketing Agency
Content creation for local businesses requires expertise and resources that many small businesses don’t have. If you’re focused on growing your business, working with a marketing agency like Arcminute Marketing can ensure you reap the benefits of content creation without needing to learn the ropes yourself. For more information, contact us at (734) 359-7147 to speak with a marketer, or schedule a demo online.
