Search engine optimization is always a hot topic around the digital marketing space. In fact, businesses of all sizes are devoting more resources toward their SEO strategy than ever before. Still, there’s a lot of mystery surrounding SEO, especially for small businesses. What is it exactly? How is it done? And is it really worth the investment?
If you find yourself asking these same questions, not to worry. We here at ArcMinute Marketing have you covered.
What Is SEO & SEO Content?
SEO stands for Search Engine Optimization. It’s a broad term that covers a variety of areas from website content to coding. In the simplest of terms, SEO refers to optimizing your website so that it shows up well in search results.
Every search is essentially a question, even if it isn’t phrased as one. We’re all looking for the nearest barbershop, the best restaurant, or find out who was that guy who was in that movie we just watched. What search engines aim to do is answer our questions.
The algorithms Google and other search engines use are unknown. However, we do know they want to present their users with search results that are relevant to their query. This is where the content and construction of your site can make a huge difference in just how well your site will show up.
Why SEO Content is Important
Simply put, if your site is well optimized for SEO, you stand a better chance of ranking well in a relevant search result. When a local resident runs a Google search for “best restaurant in Metro Detroit,” you want your Metro Detroit restaurant to show up.
Ranking well in search results depends on a few factors. Among them:
- A clean, well-constructed site that is error-free
- A site which is updated with consistent, regular content to keep the site fresh
A well-made website is important for SEO. Once created, regular updates and maintenance can help keep your site current and performing well. Fresh content is another critical factor. By keeping your content fresh with new blogs, articles, images, or news updates; you send a message to search engines that this is a website which is not only relevant, but actively maintained.
This makes a huge difference when it comes to ranking well in local search results which is critical for brick and mortar businesses. Organic traffic directed from search engines results (as opposed to paid listings or other marketing campaigns) is often your primary source of web traffic. If you aren’t ranking, you’re missing out on a world of opportunities.
Should I pay for SEO Services?
Asking if devoting resources towards your website’s SEO is a little like asking if digital marketing, in general, is worth it. The answer, of course, is yes to both. SEO is a proactive, long-term process that is connected to other areas of your digital marketing strategy. Web design, content marketing, social media marketing, video marketing, and more all play a role in SEO. The result is a robust digital marketing strategy that works toward achieving your goals while enhancing your online presence.
If getting a leg up on the competition, ranking well on search engines, and increasing the flow of organic traffic is important to your business, SEO is an investment you can’t afford to pass up on.
Ready to Get Started?
SEO is a crucial component of any digital marketing strategy. It helps build trust between your site and search engines, increases your website’s visibility, and leads to more traffic and conversions. If you need help getting your SEO on track, Contact ArcMinute Marketing today for a consultation.
