The world of online advertising is changing. With more than two-thirds of potential shoppers searching for product information through Google, the question “How does my website rank on Google?” has become a crucial one. With the ad blocker use increasing, the importance of a robust online search presence cannot be understated. Read on to understand how your website ranks on Google, or contact one of our marketing experts at (734) 263-1890.
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Understand Your Brand Footprint
The best way to improve your visibility on the internet is through SEO content creation. Content creation, the foundation of content marketing, begins with identifying your potential customers and what product pages, blog posts, or social media messaging will resonate with them.
To do that, you must understand your brand footprint. Your brand footprint has three critical elements:
- Identity: includes your logo, tagline, and other graphics that are unique to your business.
- Attributes: the qualities that your business displays – its “personality.”
- Values & Culture: essential elements today; these attract not only potential customers but also talent and investors
Research Keywords For Your SEO Strategy
Search Engine Optimization (SEO) is the strategy by which your website becomes more attractive to search engines. It increases the volume and quality of traffic to your business’ website by using keywords and key phrases that improve the website’s ranking. The more it appears in searches, the more likely it will reach your target audience.
Identifying the right keywords takes time and research. As a digital marketing firm, ArcMinute Marketing reviews every aspect of your business’ website. It selects keywords that will improve your website’s rank on Google and the other major search engines.
Improving the quality of your SEO strategy with keywords and phrases can make an immense difference in your business presence online and stimulate growth offline as well.
You have probably read blogs or product content online that sound stiff and unnatural, stuffed to capacity with keywords and phrases that made no sense. This sort of “keyword stuffing” can harm your website when search engine algorithms catch it.
Creating valuable content for your website begins with the keywords and keeps the customer in mind at all times. Content should be easy to read, sound natural, and, most importantly, provide answers and information.
Content that is persuasive, helpful, informative, and provides a “call to action” at the end for users who want to know more will generate leads and increase sales.
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SEO Market Analysis
Develop A SEO Strategy
An SEO strategy is a vital aspect of content marketing because it tells you how your content will be seen on search engine result pages (SERPs).
When developing an SEO strategy, there are three types of SEO to focus on:
- On-page SEO: Focuses on the content of the website pages and on boosting search ranking through keywords.
- Off-page SEO: Focuses on links that direct people to your website; the more reputable backlinks your site has, the more the search algorithms trust it.
- Technical SEO: Focuses on website code and other technical “architecture.”
Google’s algorithm uses mobile-first indexing when ranking pages for SERPs, so optimizing your SEO for mobile users should be a priority. When crafting a mobile SEO strategy, there are some specific considerations, including the rate of page speed, the responsiveness of the website’s design, the effect of local SEO, and high-quality content creation, that apply to any device on which you view your website.
Measure Your Results Using Analytics
Before you can improve your SEO strategy, you must have a baseline from which to start. Google Analytics helps you measure how your site is performing, including the page views, time spent on the page, click-thru rates, conversion rates, and more.
Using analytics results, you can identify which pages are underperforming. These pages may have few shares to social media, low traffic and engagement, and few or no backlinks. Once you’ve identified these low-performing areas, you can make adjustments to boost their performance.
Analytics will also show you whether your current and future content measure up. Content that generates the most traffic and engagement typically develops around a primary keyword, followed by secondary keywords used in questions.
Affordable SEO Services For Small Businesses | ArcMinute Marketing
Are you searching for an “affordable SEO agency near me” to get your website on the right SEO track? At ArcMinute Marketing, we believe that high-quality SEO services do not need to be expensive. Reach out to our SEO experts today if you find yourself wondering, “How does my website rank on Google?”
Contact us to speak with a marketer today, (734) 263-1890, or request an SEO audit.
