When it comes to handling their online marketing, businesses have several options to choose from. A simple Google search for “digital marketing” reveals more than a few (hundred thousand) firms who are confident they’re up to the task.
While there are undoubtedly plenty of reputable, qualified marketing companies out there, choosing one can be a daunting task. One way of sifting through the field is by looking for a Certified Google Partner to work with.
What Is A Certified Google Partner?
Certified Google Partners have been properly trained and vetted by Google to ensure that you’re working with the best. There are a lot of advantages to be had by working with a Google Partner, however the best might be the confidence that comes with knowing you’re working with a qualified, professional organization that has received Google’s seal of approval.
When you see a Certified Google Partner badge on a company’s website, this signifies an elite status. At least one, though often multiple employees have passed a rigorous training and assessment process and achieved a high level of expertise in Google advertising.
This includes paid search marketing, PPC advertising, SEM, SEO, retargeting, and more. Companies that achieve Google Partner status have demonstrated the ability to manage paid advertising campaigns with a track record of success.
Why It Matters
There’s comfort in knowing that your digital marketing agency is recognized by the world’s leading search engine as an elite, online advertising machine. However, working with a Google Certified Partner like ArcMinute Marketing has other benefits:
Peace of Mind – Simply put, there are a lot of disreputable agencies out there and Google wants nothing to do with them. Google Certified Partners must adhere to strict guidelines to maintain their certification or risk being dropped. Your Google Certified Partner will use only white hat (legal and ethical) tactics to achieve your online marketing goals.
Better Service – Google Partners have their own Google Agency Team for support and guidance if necessary. No long wait times or going into a queue. You have access to fast, reliable service.
AdWords Proficiency – AdWords is the primary advertising service offered by Google and the central focus of partnership certification. What’s more, partners have access to new features and upgrades before the public; meaning that you’ll have a leg up on your competition.
How much? According to Google’s Economic Impact report:
Businesses make an average of $2 for every $1 spent on AdWords
You’ll take that ROI to the next level when you work with a Google Partner who has access to all the latest tools, upgrades, features, and support.
An Ongoing Partnership – It isn’t easy to obtain Google Partner status in the first place. However, once achieved, partners must maintain their status by adhering to Google’s strict standards of excellence. Partners are incentivized to achieve on behalf of their clients or risk losing their status. This means employing industry-leading tools and best practices.
Ready To Supercharge Your Digital Marketing?
Working with a Certified Google Partner is the best decision a business can make when deciding on a digital marketing firm. The level of expertise and commitment to client success that is required to achieve this status means you’ll know you’ve made the right decision.
Serving businesses in Southeast Michigan, including Detroit, Livonia, Canton, and Novi; ArcMinute Marketing is your local one stop shop for digital marketing services. From AdWords and PPC, to SEM and SEO, ArcMinute Marketing is the Google partner you can trust to manage your online presence and connect you with your customers.
If you’re looking for a Metro Detroit digital marketing team you can trust, contact us today and let us take your digital marketing to the next level.
