Why Your Business Needs a Digital Marketing Strategy

There’s no question that digital marketing is vital in today’s fast-paced, online-driven world. According to recent statistics, 81% of shoppers conduct online research before making big purchases, 72% of consumers who did a local search visited a store within five miles, 28% of searches for something nearby result in a purchase, and searches lead 50% of mobile visitors to visit local stores within one day.

It’s no longer a question of if you need a digital marketing strategy, it’s what your digital marketing strategy will be. For businesses struggling with that question, there is a solution. ArcMinute Marketing is a top digital marketing agency that provides digital marketing services for businesses just like yours. We will craft a comprehensive digital marketing strategy for your business that connects you with your customers in ways that inspire action.

Your Digital Marketing Solution

The phrase “digital marketing” is a catch-all term that embodies several key areas of need. Among them:

Web Design – Whether you’re an online business or a brick and mortar location; your business website is an extension of your brand. For local businesses, it is your online storefront and the first thing a potential customer will see when searching for you. Your website must be clean, efficient, user-friendly, engaging, and mobile friendly.

Local Search – How well are you showing up in local search results? Online directories are one of the best ways to put your business in front of the eyes of your customers. Businesses need to ensure that their information is accurate, up to date, and prominently featured for both existing and potential customers.

Paid Search – Paid search campaigns are an effective way of getting your business to the top of a search result listing. Managing campaigns is an artful process and effective campaigns strike the right balance for maximum engagement and conversion potential.

Search Engine Optimization– Simply put, search engine optimization (or SEO) is how well your website shows up organically in search results. What is it that puts your name in front of a web searcher’s results? It’s a combination of fresh, engaging content that keeps your website current, a well-made site that includes standard SEO best practices regarding metadata, links, and more. Optimizing your website for maximum exposure is a solution no business can be without.

Social Media – We live in an online, social-media driven world. From Facebook to Instagram, and Snapchat to Twitter; savvy businesses are online and engaging with their fans. Businesses need a social media presence to show the human side of their brand, gather feedback, deliver fresh, new content, and most importantly connect with customers.

A properly implemented digital marketing strategy includes all of these key elements. Like a well-built house, each aspect is a solid foundation upon which an effective digital marketing strategy is built. ArcMinute Marketing is not only a leader in digital marketing services; we back it up with data-driven analytics. We work directly with you to identify and quantify the key metrics that will drive your engagement and give you the results your business needs to be successful.

Ready To Take The Next Step?

At ArcMinute Marketing we value integrity, creativity, and analytics. Our team is driven by a desire to create exceptional online experiences to suit the digital marketing needs of your business. Customer buying behavior has evolved tremendously over the last decade, ArcMinute Marketing is committed to providing your business with the solutions you need to engage your customers and inspire action.

If you’re a business looking to take the next step by supercharging your digital marketing strategy, contact us today and discover the ArcMinute Marketing difference.

take the next step to improve your digital marketing strategy