Hundreds of businesses are all vying for the attention of the same target audience on social media. Set yourself apart from other brands by using emojis in your social media marketing.
If you’ve never heard of an emoji, it’s a colorful visual representation of an object, emotion, or symbol. You can use it to liven up or illustrate your messaging, leading to better communication and engagement. If you need help using emojis to achieve these results on social media, here are our top tips:
Emojis Are Not Just For Kids
According to data gathered by Sprout Social, using an emoji in a Facebook post can increase interactions with your post by 57%. Likewise, 76% of American workers use emojis in professional communications. These figures prove that emojis are more than cute images for grabbing the attention of kids.
With the right application, using emojis in your social media marketing can increase engagement with your posts. Doing so will increase your chances of executing a successful marketing campaign. Since emojis are available on all social media platforms, you can use them to reach target audiences on any platform.
Emojis Add Humor or Emotion to Your Message
An impressive 78% of people say that using emojis can make you more likable. That’s because using the right emojis in your social media can add humor to your message. It can also add emotion to your message and humanize your brand, making you more approachable and relatable.
While emojis can liven up your social media messaging, you shouldn’t replace crucial words or expressions with emojis. Replacing important words with emojis may lead to misinterpreted messaging. People from different demographics interpret certain emojis differently.
Know Your Emojis
There are thousands of emojis available, and the meaning of each one can vary based on the context you use it and the reader’s interpretation.
Avoid offending or confusing your audience by identifying the possible interpretations of a specific emoji or set of emojis before using them. Instead, learn about emojis by familiarizing yourself with the ones your target audience uses the most and the contexts in which they use them.
That way, you are less likely to use an emoji that conveys the opposite of the message you intended. It will also help you identify the best emojis for creating social media posts that resonate with your target audience.
If you can’t find an emoji to convey the meaning you have in mind, you could always create one. Several free and paid apps are available for creating personalized emojis. However, note that if an emoji is unfamiliar, your readers may not comprehend your intended message.
Avoid Emoji Overkill
Using too many emojis in one post can be off-putting and confusing. It can also make your social media messaging look unprofessional.
When using emojis in your social media marketing, do so in small doses—enough to complement your social media content but not too much to distract readers from your intended message. You don’t always have to use an emoji, either. If you shoehorn an emoji into content, it will appear forced and have the opposite of the effect you intended.
How do I know when not to use an emoji? If you can’t think of a relevant emoji to add to your post, or it doesn’t seem like an emoji will add value to your content, leave it out.
SEO Agency Serving Livonia, Ann Arbor, and Detroit | ArcMinute Marketing
That’s everything you need to know about using emojis in your social media marketing. However, if you want to be 100% sure that you make the best use of emojis in your social media marketing, contact ArcMinute Marketing.
At ArcMinute Marketing, we have years of experience helping brands reach their target audience through social media marketing. If you are a local business, we can do the same for you and deliver five-star results.
Boost your social media presence and engagement by choosing ArcMinute Marketing— one of the leading SEO agencies serving Livonia, Plymouth, Ann Arbor, and Detroit. Contact us at 734.263.1890 today to speak with a marketer or request an SEO audit.
