What Is Google Business Profile (FKA Google My Business)?
Google My Business is an online management platform that puts your company on Google search pages. By listing your business, you can connect with more customers that search for your business or specific terms that relate to your company. Now that Google My Business is changing its name to Google Business Profile, companies have access to even more useful features.
The Google Business Profile platform comes with several features that can help you promote your company. For example, you can post important company information like hours and phone numbers while promoting upcoming events or deals. You can also upload photos of your company with directions to your building, making it easier for customers to find you.
Google is the most popular search engine used by consumers and businesses. With Google’s business listing service, you can connect with hundreds of potential new customers that otherwise might not already know about your company.
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Why The Name Change To Google Business Profile?
Google is making some changes to keep up with the constantly fluctuating market. Their goal is to simplify things for businesses that want to improve their search engine results page (SERP) ranking while connecting with more customers.
One of the updates applied to the new Google Business Profile is the structure of business reviews. With the latest update, reviews will now be categorized together by topic.
Another update businesses should be aware of is the structure of the knowledge panels. Now, the knowledge panel will showcase third-party data, including reviews. With this update, companies should check to see that their panels contain accurate data from various online sources.
The most important update to be aware of is changes to the Google SERPs. These changes go alongside the constantly fluctuating attitude of the market and customer needs. Employing effective SEO strategies is the best way to keep up with the latest Google update.
Tips For Using The New Features On The Profile
Since Google My Business is changing its name to Google Business Profile, here are some tips to keep up with the latest updates.
- Verify your business profile: If you haven’t already, make sure to claim and verify your company profile on Google. This includes verifying your business on the Google search pages as well as Google maps.
- Update your information: New features and updates to the Google SERPs mean it’s time to update your information. Fill out and complete all of your company’s information for the Google Business Profile to ensure customers have access to the right information.
- Upload some photos: Adding images to your Google Business Profile encourages customer interaction. Upload photos of your building, products, logo, and team to show off what your company has to offer.
- Keep up with your reviews: Now that reviews are grouped by topic, potential customers can find information about what they are looking for quicker. Reviews are the key to a growing business, so be sure to address every review as quickly as possible, especially those under four stars.
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Maximizing Your Local SEO: ArcMinute Local SEO
Search Engine Optimization is one of the best ways to improve Google ranking. An effective SEO campaign can help your company connect with more customers and increase brand recognition.
The ArcMinute Marketing professionals are experts in creating local SEO campaigns. As the premier Michigan SEO agency, we use the latest strategies and online tools to work towards a high Google SERP ranking.
Our local SEO campaigns include mobile approaches to get your name on the customer’s cell phone and publish your company’s information on leading internet directories. We also help you customize your business’s bio and web page while providing monthly marketing meetings with your company.
Michigan SEO Agency | ArcMinute Marketing | Livonia, MI
Your search for a Livonia SEO agency ends with ArcMinute Marketing. Our dedicated marketers know how to take advantage of the frequent Google changes to improve your business’s online presence.
Google My Business is changing its name to Google Business Profile. With new features and updates, it’s even easier to manage your company’s Google profile and connect with new customers. In addition, our marketers will work with you to create a customized SEO campaign to help you reach your business goals.
Contact us at (734) 263-1890 to speak with a marketer today.
